I was referring to things like software created to sell, and other things that meet the "Recognition criteria" mentioned about halfway down the page at https://www.iasplus.com/en/standards/ias/ias38. Are intangibles ever included in Net Assets Recognized? For example, looking at the annual report for Sky (https://corporate.sky.com/documents/annual-report-2016/consolidated-financial-statements.pdf) I see they have 4.7 billion in goodwill, and 4.4 billion in other intangible assets, so they had to come from somewhere.
Looking at the IAS 38 link I referred to above, I see the following: "An expenditure (included in the cost of acquisition) on an intangible item that does not meet both the definition of and recognition criteria for an intangible asset should form part of the amount attributed to the goodwill recognised at the acquisition date." So if I understand that correctly, I guess that answers my original question; not all intangibles are converted to goodwill in an acquisition. Though from your comments regarding internally generated intangible assets, I am now wondering if intangibles are indeed *only* created upon acquisition?